How to Nail Your Marketing

As a marketer, a key part of your responsibilities is figuring out new ways of differentiating your brand. Consumer brand activations are an integral part of any successful product launch, and crucial to build a positive brand perception. Samplings, in-store marketing, and sponsorships, it’s all been done before. To create a long-lasting emotional connection with your brand, think manicures and pedicures for your next brand activation. Purely Polished is Australia’s leading mobile nail service, with trusted professionals in the industry up to 25 years. Here are some of the benefits brands such as Samsonite Australia and Daniel Wellington have experienced when partnering with Purely Polished:

·   Customisation: We provide highly customised and affordable solutions to your marketing problem. You can choose the polish colour scheme to suit your brand, or even use your own polish. Purely Polished turns luxury into a convenience - two essential needs for the modern, stylish, consumer.  

·   Experience: Induce and reinforce the positive emotional feedback loop in your customers, as they relax and receive the ultimate care in their nails. The perfect opportunity to get highly attentive prospects - you can introduce your new products while your customers are grounded with their nails being done!

·   Convenience: Manicures and pedicures delivered to your event location. All we need are table and chairs, and we supply everything else. Your customers can experience our manicures and pedicures wherever you are located in Sydney, Melbourne and the Gold Coast.

·   Hygiene: We only use 5-free polishes, which don’t contain harmful chemicals such as Dibutyl Phthalate (DBP), Formaldehyde, Toluene, Formaldehyde Resin (Tosylamide/TSFR) and Camphor. Tools are sterilised after every use, ensuring the strictest level of hygiene by our nail technicians.

·      Not only for the ladies: We cater to both ladies and gentlemen with our manicures. Men can still be primped with a thorough file, shape and buff, and light cuticle care. Ladies have the choice of a wide range of colours to their choosing – or even your brand colour scheme.

We’ve partnered with brands such as: 

“Purely Polished were very professional and friendly. Beautiful work and the women were so delighted to receive this service” - Regina Lysaught, MKTG for Samsonite

Some of our work:

Samsonite Activation @ Qantas Club Lounge Sydney

Samsonite Activation @ Qantas Club Lounge Sydney

Daniel Wellington Activation @ The Ovolo Woolloomoo

Daniel Wellington Activation @ The Ovolo Woolloomoo

Vision Australia Nail Bar @ Ringwood Shopping Centre

Vision Australia Nail Bar @ Ringwood Shopping Centre

Mother's Day Nail Bar @ The Coogee Pavilion

Mother's Day Nail Bar @ The Coogee Pavilion

Westpac Home Loan Stand @ City2Fit

Westpac Home Loan Stand @ City2Fit

Case Study: Next UK Clothing

“I was very happy with everything. Media and Influencers had a great time and this was all down to your lovely technicians. Everyone was happy with their manicures and pedicures, and we noticed how professional, friendly and conversational (in a great way!) they were. I will definitely be in touch if we ever require the same services.”
— Stefanie Gidaro, Account Executive, Tomorrowland Group

At Next UK’s launch of their online store, the media and online influencers were gifted a voucher to spend on the online store, and while browsing, they were given pedicures and manicures by our nail stylists.

Contact us at or 0430 924 931 now to see how we can help your brand achieve longer lasting emotional connection for your next activation.  

Attention all men: Do you have nasty nails? Suffer from bleeding cuticles? Jagged nails?

Men's Manicures

Personal grooming extends past the face and clothes. Hands are the first point of contact with people, because when you first shake hands, they’re the first thing they notice. A well-kept appearance following a manicure may make or break deals that lead to long-lasting personal and business relationships. What kind of first impression would jagged nail edges and bleeding cuticles make? Gone are the days where getting a manicure at a nail salon was a purely feminine pastime. It’s time to step up to get that executive aura you’re craving for. Purely Polished is a mobile manicure service that can help with your nail care and confidence – available in Sydney, Melbourne and the Gold Coast:

1.     Primp in private
Our mobile manicure service means you can primp in the privacy of your office, home or hotel room without the need to spend time to go to a nail salon.  For the ultimate relaxation, you can book our mobile pedicure service and enjoy a luxurious foot scrub and massage. It’s the perfect way to unwind if you’re short of time. Purely Polished is available in Sydney, Melbourne, and the Gold Coast.

2.     Caring for your cuticles
If you’re a chronic nail biter, or have damaged, cracked cuticles, you’re not alone. There’s little point in wearing a slick suit if your fingers look terrible. To help you look as presentable as you can be, our highly experienced nail technicians trim and moisturise your cuticles as part of the manicure. We prioritise hygiene and only use sterile tools.

3.     Experienced care
We’ve handpicked the best talent who have up to 25 years of experience training and working in the industry, and are personally vetted. They also undergo rigorous quality control checks to ensure you get the best professional service.

4.     Tidy and Groom
At selected locations, we offer a 15-minute tidy and groom service specifically tailored to the busy professional – featuring a file, shape and buff and light cuticle care, all the essentials to give your nails a healthy shine and boost your confidence at work and leisure time.

Nail care is an essential part of personal grooming for many men, so why isn’t it yours? Get your polished look now!

Wedding Manicures

Wedding bridal nails

Getting a bridal manicure and pedicure is often overlooked by brides, considering all the other elements that go into planning your wedding. But if you’re getting your make up done, it makes sense to hire a professional for your bridal nails. Your hands will be the centre of attention, especially since your rings will be on display together with those close up shots. Our mobile manicure service means our highly trained professionals travel to anywhere in Sydney, Melbourne, Gold Coast, so you don’t have to waste any time getting prepared on your special day.

Steps to Wedding-worthy nails:

  1. Pay attention to your hands in the few months leading up to the big day. Moisturise your hands vigorously. Take special care not to damage your hands when dishwashing, cleaning, or gardening.
  2. Apply cuticle oil if your cuticles are damaged, cracked, or broken. This nourishes and protects them from splitting or drying out.

  3. If your nails are not looking great in the weeks leading up to the wedding, consider getting a gel manicure professionally maintained by us.

  4. Stress can show up on your nails - from brittle, peeling nails to developing nervous habits of biting nails. Take a breather and relax with a soothing manicure or pedicure.

  5. Don’t forget your toes! Your feet may be hidden under your dress but they won’t be during the wedding night or honeymoon

Here’s some ideas on how Purely Polished’s other services can help make your nuptials even more perfect:

Pamper party with your bridesmaids

Spend quality time with your bridesmaids with our mobile manicure service. This is the perfect activity for catching up with long lost girlfriends, or bond with new ones. Manicures and pedicures are a great way to take the stress or nervousness out of your day as well.

Men's manicure

Groom’s MAN-icure

The men can primp in the privacy of his home with a quick 15min groom and tidy. He’ll emerge from the experience with buffed nails and neatly trimmed hands, to match yours!



What are you waiting for? Book here now!

Winter skin care tips from Salus Body's Jason

Salus Body

What is Salus and why did you decide to start the business
'Salus' was the ancient Roman Goddess of health and prosperity. I love our connection to the Salus Goddess and developed our spa inspired range to help calm the mind, nourish the body and reconnect. Salus began after spending over 20 years in the spa and fitness industry. I saw an opportunity to introduce unique range spa inspired products that were Australian made, botanically rich and affordable. 

Your range of products have amazing combinations of essential oils, what was your inspiration
When developing new products I was inspired by nature. When developing a new combination of essential oils we focus on the purpose in which they are being used for. When developing a new hand cream, for example, we look to use lavender essential oil to help with inflammation, rose essential oil for scaring or mandarin to promote repair. 

Why is using natural and organic ingredients so important to you
Natural and organic ingredients provide skin benefits that synthetic or chemically manufactured ingredients are unlikely to provide. When considering what products are right for your skin it is also worth considering what ingredients companies don't formulate with eg: synthetic fragrances, synthetic colour, sodium laurel sulfates, glycols, parabens or mineral oils. Including these 'skin nasties' will often counteract any benefits the inclusion of natural or organic ingredients provide. 

Our clients, and not to mention our nail stylists, are loving your range, what are your top three selling products
With the onset of winter we're seeing an increase in popularity for our Lavender & Mandarin Hand & Cuticle Cream, our Calendula & Shea Butter Hydrating Body Cream and NEW Vanilla Lip Balm.

Do you have any advise on caring for your skin during the colder months
Winter months tend to be more drying on the skin as we spend more time beside heaters and fires. To get more out of your body hydrators we recommend you exfoliate before applying your oil or cream - regular exfoliation will help promote healthier skin through removing dead skin cells and increasing blood circulation. 

Purely Polished @ Mercedes Benz Fashion Week Australia 2017

Nails by Purely Polished at Bec & Bridge at MBFWA 2017

"The Bec & Bridge girl has always been a rule breaker but this season, she is really pushing the boundaries. Spirited and bold, she has retained the innocence of youth. Alluring and enigmatic but seriously cheeky."

Bec & Bridge MBFW 17 Show notes

Gracing the runway at David Jones’ On Seven runway at the Mercedes-Benz Fashion Week 2017 Australia was the ‘Meow Meow’ collection from Bec & Bridge. Cheeky and rebellious, the resort collection was reminiscent of the 90’s, touched up for modern ladies with bold coloured silk slips, pastels and some ruffles.

MBFWA 2017 pic2.jpg

Purely Polished teamed up with FABY Australia, giving the models fabulous manis and pedis for the show.

MBFWA 2017 pic3.jpg

Scroll down to see our nail technicians hard at work backstage at the magical Santa’s Cave!

MBFWA 2017 pic6.jpg

Jamie in uniform

The Purely Polished & FABY team, and possibly a team mascot!

Pampering Mum With Purely Polished

“Behind all of your stories is your mother’s story, because hers is where yours begins.”  Mitch Albom

Sometimes, there aren’t enough words to express your gratitude for Mum. In other times, you can’t just find what you really want to say. Purely Polished offers the perfect solution with a mobile manicure and pedicure service to make your Mother’s Day plans go as smoothly as possible. Our highly experienced nail technicians are the best in the industry, and our mobile service ensures Mum can be pampered in the comfort of her own home. Because after all, home is where Mum is.

Luxury Mani Pedi  - $150
The perfect way for a mother-daughter catch up, or with close family and friends. Purely Polished pampers Mums to their fullest for two hours with a luxurious mobile manicure and pedicure. We travel to you to deliver nail shaping, light cuticle care, exfoliating scrub, nourishing cuticle and deep moisturising oil treatment, followed by a hand and arm massage, and ending with your choice of polish.

Classic Mani Pedi  - $110
If you’ve already got a big day planned, that’s ok! The classic manicure and pedicure only lasts for 1 ½ hours, but you will still feel beautifully relaxed. You will begin with a soothing hand soak, and then your nails will be filed and shaped. This is followed by light cuticle care, a nourishing cuticle and hand massage and end with your choice of polish.

Express Mani Pedi - $90
The Express package brings the ‘mobile’ into mobile manicures. We’ll make sure you’re ready to get set and go in an hour. It includes nail shaping, light cuticle care, followed by moisturising and  a light massage, ending with your choice of polish.

And if that’s not enough, here are some gift picks to complement a Purely Polished experience.

The Soak Essentials Set of 3 by Soak Society

Loving Earth Chocolate

Little Flowers bouquet

Book in one of our mani-pedis for your mum now! Gift vouchers available and you can view our service menu here.

5 mins with Katy Beeson, the maker of skin care range Theseeke

Why did you decide to start Theseeke?

I started working on the idea of the brand when I was a stressed out fashion designer. I found that my only time of calm each day was becoming my time in the morning and evening when I showered. That time each day kept me sane, it calmed me. I have always made my own natural skincare at different times in my life due to my skin being sensitive to most skincare brands that I had tried. I was constantly looking to deadlines and designing ranges that were a year in advance, I got in to the mindset of always looking at the future and never really having an awareness of the moment I was in, I began not really enjoying my everyday life. I decided to start the brand as a way of reminding myself to live in the now and enjoy the moment I was in, because we're not guaranteed anymore than that. I wanted the products to smell, look and feel beautiful as well as create a peaceful environment as a daily reminder to stop and appreciate those simple little tasks that make up so many moments of our lives.  

What has your journey been like so far?

Up and down! It's been a massive learning curve and not one I would likely take if I knew then what I know now. It's definitely been worthwhile though. It's a lot of work and now I think I must have been a little bit bonkers to take it on.

We love using your products in our treatments, and our clients adore them too! How did you get the formula so right?

Lots of testing and samples and a lot of failed attempts. I've had a great group of family and friends that have used everything when it was being developed and a lot of honest feedback. I also have a great chemist that helps me refine formulas.

Your products are all plant derived and natural, why is natural skin care important to you?

We live in a pretty toxic world, so I don't see the sense in adding more chemicals to our bodies when there's so many better alternatives. We've got all these amazing plants on this earth, why not use them? It's also really important to me to make sure we aren't destroying the earth in harvesting these products, so I make sure my ingredients are cruelty free and ethical. 

You recently had a re-launch, which products are your favourites?

It changes all the time but I'm using the roll on rose elixir as my face moisturiser at the moment and always my hydration spray, I love hyaluronic acid which helps the skin to absorb all the fantastic antioxidants and enzymes in hydration and pineapple  which contains an enzyme  called bromelain, it helps the exfoliate the skin! 

Do you have any tips on how to care for skin during winter?

Keep up the hydration, drink lots of water and exfoliate, you should always listen to your skin and change your routine accordingly. Your skin changes all the time, don't get in to the mind set of thinking you have a particular skin type, it's a trap! 

Office Manicures with Purely Polished

Purely Polished Office Manicures in Sydney and Melbourne

Life as a modern lady in the 21st century is difficult, especially with greater responsibilities and higher work demands. Females are expected to ‘be on top’ of their careers, while also being held to stringent beauty standards in the workplace.

So it’s not difficult to see why workplace stress is a constant issue for HR managers and company directors. Literature with regards to the detrimental effects of ineffective organisational management are extensive, with empirical evidence showing ‘presenteeism’ – the act of attending work when unwell and unproductive – was 50% higher for highly stressed employees.

Here’s how we can help. Office manicures are known to increase employee confidence as well as boosting employee engagement, leading to more energy in work and higher performance.

Working females are also being held hostage to inconvenient beauty services. Sometimes, wanting access to a nail salon means sacrificing weekends, often having to wait in line for basic beauty treatments in unhygienic conditions.

The Purely Polished Experience

Purely Polished is a company that rethinks manicures in Australia, and empowering busy working women to make efficient use of their time. Benefits of booking an on-demand manicure include:

  • Strong and healthy nails: Manicures provided by Purely Polished shape your nails, provide cuticle care, and exfoliate dead skin cells, all of which are essential to maintain strong and healthy nails. Massages improve circulation and stimulate blood flow which reduces stress on your hands.

  • Convenience: Manicures are delivered to your office so you never have to rush to get your nails done during your lunch break, or waste your weekends at a nail salon. All we need is a desk, and your employees can be pampered to a 15min wherever you are located in Sydney and Melbourne. 

  • Experience: We’ve handpicked the best talent who have between 10 to 25 years of experience training and working in the industry, and are personally vetted. They also undergo rigorous quality control checks to ensure you get the best professional service.

  • Hygiene: We only use 5-free polishes, which don’t contain harmful chemicals such as Dibutyl Phthalate (DBP), Formaldehyde, Toluene, Formaldehyde Resin (Tosylamide/TSFR) and Camphor. In addition, we prioritise hygiene by sterilising tools after every use.  

  • Fashion: Choose your own polish colour based on your mood, wardrobe or occasion. You’ll be sure to finish our manicures feeling confident and radiant.

What our clients say
Purely Polished has worked with a wide range of clients, from celebrities and VIPs to five star hotels. We’ve worked with global brands such as Salesforce, Travelex, Pandora, Cooper St and WeWork just to name a few. Here’s what some of our clients have said about us:

“We had such a positive experience with Purely Polished. I arranged for the ladies in our office to get manicures for International Women's Day and I am so glad that I did. Not only was our technician, Marilyn, amazingly sweet, she was also very talented and we all loved our results. This service was affordable and professional and a lovely treat. Would definitely recommend, and will definitely use again! Thank you” - Raye Ulibarri, Assistant Property Mananger at Kingsmead

“Purely Polished was the first company we approached regarding the set up of a nail service for our members because the website was by far the most professional and responsive. After meeting with Iman about the opportunity, it was clear that they would not disappoint. Not only did Iman and her team of technicians provide a fantastic service when they came on site, they also personalised the payment method for our members through their website to make it super easy to book and pay. It has been a pleasure working with Purely Polished and I would recommend them in a heartbeat.” - Georgia Foley, Community Manager at WeWork Sydney

It’s time to give your employees an affordable and professional treat. Book with us now!

Organic make-up artist, Liv Lundelius, tells us why she chooses 'clean beauty'...

Tell us a bit about yourself and how you started your career as a Makeup Artist

Liv Lundelius Makeup Artist interview for Purely Polished

I wanted to work in the fashion/creative industry for as long I can remember. After an apprenticeship in hairdressing,  I studied Fashion Design in art school in Berlin, 
which brought me to work for a great label in NYC, my passion and consistent interested in makeup then awarded me a scholarship for a makeup course in London, after which I fully transitioned into the world of beauty. That's it in a nutshell. I believe that we all have a unique character a particular style that helps us express who we are as individuals. 
I believe in seeing beyond trends and in creating effortless makeup that reflects my client's personal style. I find inspiration in life, love and the stories behind people. I believe that everyone is beautiful.

You've built a huge following and are known as one of the best in Sydney, what assisted you in building this reputation?

(Blush!) Thank you! I believe that if you consistently deliver good work and love what you do you will get noticed. Then one job leads to another. 
When I moved to Sydney only 4 years ago, I did find that people are happy to recommend you further and spread the word, if they were happy with your work. I have been in the industry for a while before though and building a good portfolio and lots of international experience. 
Makeup is really mostly learning by doing and also to always keep learning.

We love that you've chosen to incorporate as many natural and organic make-up products on the job, what led you to this and why is it important to you?

It's simply something that's close to my heart and what I personally believe in. I am all about holistic health, am passionate about animal welfare and environmental issues. That's why it's really important to me to promote those values in my work and help educate people using products that are better for their health, as well as cruelty-free and non-toxic. I am happy that it seems to finally catch on and that it has become "trendy" to use organic cosmetics. Most professional models ask for it and are more cautious about the products that will be used on them as well. Yet, there is still a lot to do, most professional makeup artist are still using brands (like MAC etc) who DO test on animals and contain many allergens and questionable ingredients. With so many great alternatives out there, there is no need for this anymore. However it takes a lot of knowledge, research and also money to work with a clean & green makeup kit.

Do you feel the beauty industry is doing it's fair share to remove toxic ingredients from their make-up formula's?

I feel it's a slow process and that the major so-called "luxury" department store brands resist the change the hardest. Stay away from those and their glitzy packaging!

Most countries including Australia have no regulations as to what the companies are allowed to put into cosmetics. Consumers do have to educate themselves. I was actually shocked, coming from Europe, what is allowed to be sold here. It's much more strict over there, yet still not strict enough. They make a great profit using cheap ingredients and spending on marketing and packaging labelling their products as luxurious. Most consumers don't know anything about the ingredient lists and just buy into the marketing. Small boutique brands are developing better and better formulas with truly

High-end quality ingredients and informed consumers should always look for them. It's like with good food, your big brands give you the worst quality processed stuff, and if you go to the local markets you get the quality produce. Same with cosmetics.

What are your top five natural beauty must have's?

  1. Coconut Oil, it's just so versatile and can be used on skin & hair.
  2. Edible Beauty Soothe Me Balm, it's a lightweight gel that fixes all sorts of skin issues, from breakouts to rashes.
  3. Magnesium Bath Salts, the most relaxing thing after a long day, also very nourishing and calming, restores muscles and sets you up for a wonderful night of beauty sleep.
  4. Eco Tan Face Tan Water, it gives a beautiful glow overnight.
  5. Jane Iredale lipgloss, hydrating, vegan, fits in any small bag, the best natural gloss that I have found and use in my professional kit.

What are your colour trend predictions for Autumn/Winter 2017?

There seems to be a lot of earthy vibes going on, greens, khaki, neutrals. I am still in a bit of a pastel mood myself, loving blush and peach colours, which might be due to me being pregnant?

Find out more about Liv here.

Liv Lundelius Makeup Artist Interview with Purely Polished

Why go 5-free?

Why we use only 5 free nail polishes

These few years have seen a sweeping revolution in the way women choose cosmetics. Consumers are increasingly turning towards safer and natural products. These demands are being acknowledged by the beauty industry, through the release of products spanning from mineral foundations to organic lipstick. Nail polishes are no exception, where technology has enabled nail polishes to become safer and more environmentally responsible without compromising on convenience and quality.

Death by nail polish
Conventional nail polishes contain several harmful chemicals:
·   Dibutyl Phthalate (DBP) Used to increase fluidity of the nail polish, it has been linked to cancer as well as reproductive issues and birth defects.
·   Formaldehyde used in embalming, it hardens the nail. It also causes cancer, in addition to breathing issues and allergic reactions
·   Toluene used to smoothen nail polish, as well as controlling its evaporation. It has been linked to birth defects, as well as liver and kidney damage.  
·   Formaldehyde Resin (Tosylamide/TSFR) is a suspending agent used to give a glossy look, and a known toxin.
·   Camphor used as a plasticiser. It is highly flammable with multiple health concerns including dizziness and headaches.

5–free polishes
Not only are these chemicals harmful to people receiving regular manicures, the manicurists bear the brunt of the side effects who use it on a daily basis. 5–free polishes contain none of the chemicals listed above, and is a critical factor in why Purely Polished only uses 5-free polishes.  A recent study conducted by Duke University concludes that the human body absorbs chemicals through nail polish, and that at least one potentially hormone-disrupting chemical is absorbed every manicure.

How can we help?
Purely Polished can help – we only use 5-free polishes. The brands we use are Faby Lacquer & Gels, Paint Nail Lacquer and The Good Polish, which don’t compromise on quality. Trendy, healthy and convenient!