Purely Polished was founded by Sydneysider Iman Davamoni shortly after she became a mother. It was motherhood that brought her to the realisation that getting to a nail salon or any salon for that matter was a real challenge for busy people like mums, professionals and shift workers.
“After my daughter was born I found myself struggling to go to beauty appointments. It was just not the environment I wanted to expose her to - especially nail salons as the toxic fumes in the small space was so strong. I couldn't find mobile services that had an appealing website and offered a fresh, new service.”
Iman searched the web to find a service that could come to her home in the Eastern Suburbs but it was hard to find a mobile nail service that was affordable, trendy and trustworthy. It wasn't until her daughter was 6 months old that she even got the chance to make it to a salon. Iman decided to take action, so she took the plunge and created Purely Polished.
“I put out a job advert and had an amazing nail technician apply - she helped me kick start the business and went to our first booking which we received 10 days after launching!”
Iman took the three things she wanted in a manicure and pedicure service: convenience, style and health and turned it into a phenomenon. It seems that Iman wasn’t alone in wanting these features in a mobile nail salon as Purely Polished rapidly grew!
Pretty soon Purely Polished grew to include other kinds of services beyond one on one at-home manicures and pedicures. Busy people wanted Purely Polished nail services at their events- hens parties, birthday parties, you name it! Corporate companies hired Purely Polished to service their teams fortnightly in their offices. Hospitals & Aged Care facilities entrusted Purely Polished to delivery top quality and nurturing service to their patients and clients. Purely Polished had grown beyond a relaxing manicure in the convenience of the home to delivering services to anyone who needed it no matter where or who they were.
“Purely Polished was growing faster than I imagined, and I was juggling motherhood and being a startup founder. I remember taking calls while my little one was curled up on my lap.”
Now two years on, Purely Polished is continually growing and providing the opportunity for busy and in need people to relax, feel empowered and have amazing nails. Currently servicing Sydney and Melbourne, Purely Polished has expanded to include lash and spray tan treatments as well. With hopes of expanding nationwide, Purely Polished aims to bring convenient and amazing beauty treatments to everyone!